We’re As Committed To Our Core Values As We Are To You
We Were Founded On Our Core Values And They Serve Us, And You, Well
Choose A Home Remodeling Company That Has Your Best Interest In Mind

It’s not every day that you’re looking for a home remodeling contractor in La Crosse, WI. When the time comes to upgrade or expand, you want the best company for the job.
But how can you tell which contractor is a tier above the others?
Research a company, learn about its core values, and decide whether you want that home improvement contractor in your home.
At The Board Store Home Improvements, our core values shape our interactions with everyone we meet, our work, and even the products we sell.
Founded on the core values of integrity, quality, and honesty, we’ve been faithful to who we are since 1989. We are passionate about offering our community world-class service and industry expertise.
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Integrity & Honesty
- Operating without general liability insurance.
- Using shady and bullying sells tactics.
- Cutting corners during installations.
- Not offering warranties.
These business practices are why you need a remodeling company with integrity.
At The Board Store, we prioritize you, our valued customer. Honesty is our policy. We want nothing more than to provide incredible value for your investment.
What’s in your best interest?
That’s what we ask ourselves.
Integrity means earning your trust by treating you right. From honest and fair consultations to strong, trustworthy warranties, we don’t just talk the talk – we walk the walk.
We don’t do gimmicks, nor do we have sales quotas.
We’re here to serve you.
This is who we are as people, how our process works, and how we run our business as a whole.
Quality
For most homeowners, the quality of the work is the most essential part of any remodel. And we understand why it’s so important.
You’re paying for a home remodel, and when the project is completed, you want to feel like you got your money’s worth.
You want to feel like the investment was worth it.
At The Board Store, we focus heavily on providing quality in everything we do, including:
- Our Installations
- Our Design Process
- Our Customer Service
You’re receiving nothing less than the best, from the products we carry to the tools we use.
We’re a one-stop shop of quality.
We can guarantee quality because all of our projects are completed by our staff and our staff only. Even our electricians and plumbers work directly for us.
We’re committed to providing the highest quality work to our community at an affordable and fair price.
Committing To Both Our Values And You
Speaking of commitment, you gain the most significant benefit when choosing a company with the right values.
You don’t have to worry about being left high and dry in the middle of a job.
Or concern yourself with an underbid quote just so the price can skyrocket later.
With The Board Store, you’re hiring a remodeling contractor who respects your home, is passionate about their craft, and is dedicated to outstanding customer service.
Even our online reviews are a testament to who we are.
Not only are you getting a company that you can work with from start to finish, but one that puts you and your home first.
When you’re ready to work with a remodeling company that cares about you in La Crosse, WI, contact The Board Store Home Improvements to schedule an appointment.
Schedule A Free Estimate Today!
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