About Us

Our StoryThe Board Store Home Improvements is a team of home improvement professionals dedicated to providing superior value to homeowners.

We believe that value is not about what you spend but what you get for what you spend. We strive to provide the best product and service possible for each dollar you invest as we believe home improvements are an investment, not an expense. You are trading one asset of value (money) for another asset of value (your home). Your property appreciates in value and your family appreciates a better life.

The Board Store Home Improvements Team is made up of career home improvement professionals. They are all full-time employees who are dedicated to serving you as evidenced by the amount of repeat customers and referrals that we receive.

Miles Wilkins
Miles Wilkins Owner/CEO

Miles is the owner and general manager of The Board Store. He follows a simple principle…count others as more important than yourself…while providing great products at a great value.

Gene Larson
Gene Larson

Gene started with The Board Store in 1993 so he’s our resident expert on home improvement projects. In his spare time, Gene loves to fish. So, when he’s not out on the water, he’d love to come see you and give you an estimate on improving your home.

Paul Elder

Paul joined our sales team in May 2013.  He came to us with lots of experience in the home improvements business through other companies he’d worked with so he knows what he is doing.  Paul resides in La Crosse and loves bow hunting and golfing with his son.

Mark Anthony Ploszay

Mark lives in Holmen and joined our sales team in May 2016.  You might recognize Mark’s “radio voice” from a past life or his face from his sales positions at other local companies.  He is eager to meet you and help with your next project.

Jim Wanek

Jim joined The Board Store team in 2011 with 14 years of experience in the home improvements business.  He and his wife live in La Crosse and his wife is a local business owner.  Jim is a connoisseur of wine, so if you like wine, strike up a conversation with Jim.  He’ll point you in the right direction.

Brandy Nohrenberg
Brandy Nohrenberg CAPS

Brandy graduated from WTC with an Associate Degree in Interior Design and then went on to UW-Stout for a Bachelor’s Degree in Fine Art with a concentration on Interior Design.  She has 10+ yrs of kitchen design experience and is ready to present new ideas or elaborate on existing plans you might have for your new kitchen space.

Marge Eberle CAPS | ECHM/HOMES

Marge has 25+ years of design experience and is CAPS and ECHM/Homes certified.  We have expanded our product offerings to meet the needs of the aging population as the desire to live out your life in your own home grows.  Marge can assist you by refining your options and designing a plan that will meet your needs.  If you would like a CAPS and Home modifications assessment Marge can propose suggestions that will  provide safety, comfort and security in your home as well as devise strategies to address current needs and allow for future modifications as you age in place.  

Kathy Roth Flooring Specialist

Take advantage of Kathy’s years of experience in all areas of flooring and tile design.  We offer a wide selection of natural stone, tile, laminate, carpet, wood and vinyl flooring.  Kathy can help you find the perfect product for your bath or kitchen or any other room in the house.  Whether your style is modern, eclectic or traditional you will find a design that fits you and your home.  Come visit today.

Our Credentials

  • State of Wisconsin Department of Commerce Contractor Certification License
  • State of Minnesota Department of Commerce Contractor Certification License
  • U.S. EPA Lead Safe Certified Firm
  • Nationally listed as a Top 500 Company by Qualified Remodeler Magazine since 1996
  • Recognized for Outstanding Performance by Vinyl Window & Door Institute
  • State of Wisconsin Department of Health Services Lead Safe Company Certification
  • Lead Safe Renovator Certification
  • Liability Insurance
  • Workmen’s Compensation Insurance
  • Our Salesmen have many years of experience
  • Named a Top 100 Replacement Contractor in 2004
  • Our installers have put in over 50,000 windows
  • All installations carry a 10 yr workmanship warranty