About Us

Our StoryThe Board Store Home Improvements is a team of home improvement professionals dedicated to providing superior value to homeowners.

We believe that value is not about what you spend but what you get for what you spend. We strive to provide the best product and service possible for each dollar you invest as we believe home improvements are an investment, not an expense. You are trading one asset of value (money) for another asset of value (your home). Your property appreciates in value and your family appreciates a better life.

The Board Store Home Improvements Team is made up of career home improvement professionals. They are all full-time employees who are dedicated to serving you as evidenced by the amount of repeat customers and referrals that we receive.

Miles Wilkins
Miles Wilkins Owner/CEO

Miles is the owner and general manager of The Board Store. He follows a simple principle…count others as more important than yourself…while providing great products at a great value.

Marce Holthaus Sales

Marce joined The Board Store team in 2019 so he’s one of the new guys. Marce has a background in the construction business and can help you make your home your palace.  He’d love to come see you and give you an estimate on improving your home.  Give us a call today at 782.8877 to set up a free in home estimate.  See you soon.

Paul Elder Sales

Paul joined our sales team in May 2013.  He came to us with lots of experience in the home improvements business through other companies he’d worked with so he knows what he is doing.  Paul resides in Caledonia and loves bow hunting and golfing with his son.

Mark Anthony Ploszay Sales

Mark lives in Holmen and joined our sales team in May 2016.  You might recognize Mark’s “radio voice” from a past life or his face from his sales positions at other local companies.  He is eager to meet you and help with your next project.

Dan Lamb Sales

Dan came on board (no pun intended) with The Board Store team in 2019 with experience in the home improvements business through previous employment.  He and his family live in Holmen.  Dan is a Packers fan and he sports his green and gold attire on occasion to show his support.  Let Dan help you with your next home improvement project.  He’s a really nice guy!

Brandy Nohrenberg Kitchen & Bath Designer & CAPS Certified

Brandy graduated from WTC with an Associate Degree in Interior Design and then went on to UW-Stout for a Bachelor’s Degree in Fine Art with a concentration on Interior Design.  She has 10+ yrs of kitchen design experience and is ready to present new ideas or elaborate on existing plans you might have for your new kitchen space.

Amanda Mish Bath, Kitchen and Flooring

Amanda is the newest addition to our Interiors Sales team.  She can assist you with your bath remodel, kitchen backsplash and/or countertops as well as all your flooring needs.  Amanda joined our team in 2018 in customer service and then progressed her way into the flooring and baths area.  She has experience in bath and kitchen design from a previous job and has a great eye for detail and color coordination.   Call her today for a consultation.

Anna Krause Flooring and Bath Remodels

Anna is here to help you with your next flooring or bath remodel project.  If you struggle putting your color scheme together or have no idea where to even start, let Anna help.  She will pull the different parts of the project together based on your design desires and help you get that new flooring or bathroom of your dreams installed so you can start relaxing.  Don’t worry – she loves to help with product and color selection so lean on Anna when you are ready to remodel.

Chad Ellickson Sales

Chad lives in La Crosse with his wife and daughter.  2020 brought Chad to The Board Store and also brought him a new baby daughter so he is learning the ins and outs of finding sleep when you can.  Chad has a personality as big as his smile and will bring enthusiasm and joy to any presentation he gives to you.  If you need windows or doors or siding or a bath remodel then Chad is your guy.  

Our Credentials

  • State of Wisconsin Department of Commerce Contractor Certification License
  • State of Minnesota Department of Commerce Contractor Certification License
  • U.S. EPA Lead Safe Certified Firm
  • Nationally listed as a Top 500 Company by Qualified Remodeler Magazine since 1996
  • Recognized for Outstanding Performance by Vinyl Window & Door Institute
  • State of Wisconsin Department of Health Services Lead Safe Company Certification
  • Lead Safe Renovator Certification
  • Liability Insurance
  • Workmen’s Compensation Insurance
  • Our Salesmen have many years of experience
  • Named a Top 100 Replacement Contractor in 2004
  • Our installers have put in over 50,000 windows
  • All installations carry a 10 yr workmanship warranty