About Us

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About Us

Since 1989, The Board Store has set the bar for other home improvement companies in La Crosse, Wisconsin. For decades, we’ve been providing the highest caliber products, five-star customer service, and expert installations—all of which have earned us rave reviews and prestigious awards and ratings. Whether you want us to outfit your home with new replacement windows, siding, flooring, or doors, provide you with a bright and beautiful sunroom, or transform your bathroom or kitchen, you can look forward to results that truly wow.

Our Credentials

  • State of Wisconsin Department of Health Services Lead Safe Company Certification
  • State of Wisconsin Department of Commerce Contractor Certification License
  • State of Minnesota Department of Commerce Contractor Certification License
  • U.S. EPA Lead Safe Certified Firm
  • Nationally listed as a Top 500 Company by Qualified Remodeler Magazine since 1996
  • Recognized for Outstanding Performance by Vinyl Window & Door Institute
  • Recognized for Customer Excellence by Guild Quality
  • Lead Safe Renovator Certification
  • Liability Insurance
  • Workmen’s Compensation Insurance
  • Our Salesmen have many years of experience
  • Named a Top 100 Replacement Contractor in 2004
  • Our installers have put in over 50,000 windows
  • All installations carry a 10 yr workmanship warranty

Our History

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HISTORY — 1978–1985
The Board Store was established in 1978 by Dale Olson and Archie McDonald to provide craftsmen and carpenters as a resource for many species of boards and was aptly named The Board Store. The business expanded to include building furniture and sell unfinished furniture and, in 1985 Mike Cunningham purchased Archie’s interest and continued to expand the selection of finished and unfinished solid wood furniture.
HISTORY — 1989–2007
In late 1989 Mike and Dale chose to grow the business further by offering installed home improvements to area homeowners. They hired Miles Wilkins to develop the home improvement operations based on his seventeen years of experience in the business. The home improvements operation grew rapidly and Mike and Dale continued to acquire several of the adjacent historical buildings on Copeland Avenue on La Crosse’s north side. A total of eight buildings and a vacant lot were acquired and the owners made improvements and created passage ways between the buildings. The sale of boards was discontinued as big box outlets began to inventory hardwood lumber. The Board Store Home Improvements began with Miles and a few sample cases and has grown to include over forty staff members and a product display filling a 15,000 sq ft showroom.
In 2008 Dale and Mike chose to sell the operation and the real estate and it was purchased by long-time manager Miles Wilkins and his wife Lynn. The home improvements operation continued to thrive and Miles and Lynn hoped to create similar success in the furniture business. They undertook and expansion and renovation of the Copeland Avenue buildings. Old apartments on the second level were demolished to expand the furniture showroom. Improvements were made to the exterior to reveal the original fronts of two of the historic buildings. The furniture inventory was expanded to include additional selections of premium wood and upholstered furniture.
HISTORY — 2008–2018
From 2008-2018 the company’s home improvement operation continued to grow creating a strong local brand, receiving local as well as national recognition. In 2017 The Board Store purchased the ABC seamless siding franchise as well as Flooring Interiors to expand their services to home owners. Despite extensive marketing and doubling of the furniture inventory selection, the furniture store struggled. By 2018 due to the impact of internet and big box sales Miles and Lynn determined that continuing furniture sales was not viable and chose to exit the furniture business.
HISTORY — TODAY
Today Miles and The Board Store staff focus 100% of their efforts on providing quality home improvements and professional installation of the products. The company sells and installs windows, doors, seamless steel siding and gutters, vinyl siding, soffit & fascia, aluminum trim, screen rooms, sunrooms, pergolas, room additions, bath remodels, kitchen remodels, as well as a wide array of flooring. The company staff of designers, sales people, support staff and installers are full-time employees dedicated to meeting the needs of their clients.
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Meet the Owner

miles wilkins

Miles is a 1962 graduate of West Salem high school. He spent three years at UW-L from 1962-1965 followed by four years of military service in the US Army Special Forces to include 28 months in Vietnam. From 1970 to 1989 Miles developed an extensive background in home improvement sales and installations while working for several local companies. This experience provided the foundation for building a home improvement business at The Board Store. Miles has held a contractor’s license in Wisconsin and Minnesota since 1995. He has continued to attend training to expand his knowledge of products and practices in the home improvement industry.

Our Team

The Board Store has gained legions of loyal customers and a bevy of awards—and we owe it all to our team! Comprised of La Crosse’s most experienced, dedicated, and knowledgeable design professionals, our team will get the job done right.

staff
Miles Wilkins
Owner/ CEO

Miles is the owner and general manager of The Board Store. He follows a simple principle…count others as more important than yourself…while providing great products at a great value.

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Paul Elder
Sales

Paul joined our sales team in May 2013. He came to us with lots of experience in the home improvements business through other companies he’d worked with so he knows what he is doing. Paul resides in Caledonia and loves bow hunting and golfing with his son.

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Mark Anthony Ploszay
Sales

Mark lives in Holmen and joined our sales team in May 2016. You might recognize Mark’s “radio voice” from a past life or his face from his sales positions at other local companies. He is eager to meet you and help with your next project.

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Marce Holthaus
Sales

Marce joined The Board Store team in 2019 so he’s one of the new guys. Marce has a background in the construction business and can help you make your home your palace. He’d love to come see you and give you an estimate on improving your home. Give us a call today at 782.8877 to set up a free in home estimate. See you soon.

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Dan Lamb
Sales

Dan came on board (no pun intended) with The Board Store team in 2019 with experience in the home improvements business through previous employment. He and his family live in Holmen. Dan is a Packers fan and he sports his green and gold attire on occasion to show his support. Let Dan help you with your next home improvement project. He’s a really nice guy!

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Chad Ellickson
Sales

Chad lives in La Crosse with his wife and daughter. 2020 brought Chad to The Board Store and also brought him a new baby daughter so he is learning the ins and outs of finding sleep when you can. Chad has a personality as big as his smile and will bring enthusiasm and joy to any presentation he gives to you. If you need windows or doors or siding or a bath remodel then Chad is your guy.

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Brandy Nohrenberg
Kitchen & Bath Designer & CAPS Certified

Brandy graduated from WTC with an Associate Degree in Interior Design and then went on to UW-Stout for a Bachelor’s Degree in Fine Art with a concentration on Interior Design. She has 10+ yrs of kitchen design experience and is ready to present new ideas or elaborate on existing plans you might have for your new kitchen space.

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Anna Krause
Flooring and Bath Remodels

Anna is here to help you with your next flooring or bath remodel project. If you struggle putting your color scheme together or have no idea where to even start, let Anna help. She will pull the different parts of the project together based on your design desires and help you get that new flooring or bathroom of your dreams installed so you can start relaxing. Don’t worry – she loves to help with product and color selection so lean on Anna when you are ready to remodel.

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Amanda Mish
Bath, Kitchen and Flooring

Amanda is the newest addition to our Interiors Sales team. She can assist you with your bath remodel, kitchen backsplash and/or countertops as well as all your flooring needs. Amanda joined our team in 2018 in customer service and then progressed her way into the flooring and baths area. She has experience in bath and kitchen design from a previous job and has a great eye for detail and color coordination. Call her today for a consultation.

Miles Wilkins
Owner/ CEO
staff
Miles Wilkins
Owner/ CEO

Miles is the owner and general manager of The Board Store. He follows a simple principle…count others as more important than yourself…while providing great products at a great value.

Paul Elder
Sales
staff
Paul Elder
Sales

Paul joined our sales team in May 2013. He came to us with lots of experience in the home improvements business through other companies he’d worked with so he knows what he is doing. Paul resides in Caledonia and loves bow hunting and golfing with his son.

Mark Anthony Ploszay
Sales
staff
Mark Anthony Ploszay
Sales

Mark lives in Holmen and joined our sales team in May 2016. You might recognize Mark’s “radio voice” from a past life or his face from his sales positions at other local companies. He is eager to meet you and help with your next project.

Marce Holthaus
Sales
staff
Marce Holthaus
Sales

Marce joined The Board Store team in 2019 so he’s one of the new guys. Marce has a background in the construction business and can help you make your home your palace. He’d love to come see you and give you an estimate on improving your home. Give us a call today at 782.8877 to set up a free in home estimate. See you soon.

Dan Lamb
Sales
staff
Dan Lamb
Sales

Dan came on board (no pun intended) with The Board Store team in 2019 with experience in the home improvements business through previous employment. He and his family live in Holmen. Dan is a Packers fan and he sports his green and gold attire on occasion to show his support. Let Dan help you with your next home improvement project. He’s a really nice guy!

Chad Ellickson
Sales
staff
Chad Ellickson
Sales

Chad lives in La Crosse with his wife and daughter. 2020 brought Chad to The Board Store and also brought him a new baby daughter so he is learning the ins and outs of finding sleep when you can. Chad has a personality as big as his smile and will bring enthusiasm and joy to any presentation he gives to you. If you need windows or doors or siding or a bath remodel then Chad is your guy.

Brandy Nohrenberg
Kitchen & Bath Designer & CAPS Certified
staff
Brandy Nohrenberg
Kitchen & Bath Designer & CAPS Certified

Brandy graduated from WTC with an Associate Degree in Interior Design and then went on to UW-Stout for a Bachelor’s Degree in Fine Art with a concentration on Interior Design. She has 10+ yrs of kitchen design experience and is ready to present new ideas or elaborate on existing plans you might have for your new kitchen space.

Anna Krause
Flooring and Bath Remodels
staff
Anna Krause
Flooring and Bath Remodels

Anna is here to help you with your next flooring or bath remodel project. If you struggle putting your color scheme together or have no idea where to even start, let Anna help. She will pull the different parts of the project together based on your design desires and help you get that new flooring or bathroom of your dreams installed so you can start relaxing. Don’t worry – she loves to help with product and color selection so lean on Anna when you are ready to remodel.

Amanda Mish
Bath, Kitchen and Flooring
staff
Amanda Mish
Bath, Kitchen and Flooring

Amanda is the newest addition to our Interiors Sales team. She can assist you with your bath remodel, kitchen backsplash and/or countertops as well as all your flooring needs. Amanda joined our team in 2018 in customer service and then progressed her way into the flooring and baths area. She has experience in bath and kitchen design from a previous job and has a great eye for detail and color coordination. Call her today for a consultation.

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524 Copeland Ave. La Crosse, WI 54603
Get Directions (608)-782-8877
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